Sales Professionals Masterclass

This Sales Professional Training course is designed to give
delegates the knowledge and confidence they require to overcome
objections, close more sales, and generate new business
opportunities.

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Course Description/Objectives

Companies of all kinds rely on skilled, motivated and knowledgeable sales professionals to grow their customer base and increase their revenue. This Sales Professional Training course is designed to give delegates the knowledge and confidence they require to overcome objections, close more sales, and generate new business opportunities. Specific emphasis is placed on developing face-to-face communication skills, persuasion techniques, and sales negotiation strategies.

Also, delegates will discover how to utilize interpersonal skills to quickly build trust and rapport with their customers and prospects. In addition, delegates will learn how to effectively identify and develop key account customers by applying professional sales best practices.

You will learn to:

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Describe effective strategies for developing new business opportunities

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Incorporate social media marketing best practices to increase sales

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Design a multimedia sales presentation

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Utilize body language to build trust and rapport face-to-face or over the phone

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Overcome customer sales objections and close the sale

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Customize a sales presentation to appeal to the four customer “buying styles”

Course Content

Advanced Communication Skills to Increase Sales
  • How to Make and Excellent First Impression
  • Overcoming Interpersonal Communication Barriers
  • Active Listening and Questioning Skills Development
  • Strategies to Improve Telephone Communication Effectiveness
  • Silent Messages: Interpreting a Customer’s Body Language Gestures
  • How to accurately determine a customer’s “buying style?”
Delivering Dynamic Face-to-Face Sales Presentations
  • Top 7 Reasons Why Customers Don’t Buy
  • Tips to Develop Trust and Rapport with any Customer
  • Time-proven Principles of Persuasion
  • How to Customize a Sales Presentation to Individuals and Groups
  • PowerPoint Presentation Tips and Techniques
  • Negotiation Strategies to Overcome a Customer’s Objections and Close the Sale
Managing Emotions in Sales
  • Understanding Emotional Intelligence
  • Power of Likability
  • Improving Money Talk
  • Developing Confidence, Authenticity and Likability
  • Understanding Reactions under Stress and Conflict
  • Best Techniques for Top Sales to Manage Stress
  • Setting and Managing Expectations
  • Emotional Management in Negotiations
Going the Extra Mile to Improve Customer Service
  • Cornerstones of Superior Customer Service
  • What do your customers expect?
  • How to Use Customer Service to Increase Sales
  • Creating Customer Service “touch points”
  • The Importance of Measuring Customer Satisfaction
  • Service Recovery Tips Tactics and Techniques
New Business Development Planning, Preparation, and Execution
  • Prospecting is a Numbers Game
  • Best Practices for Finding New Prospects
  • Creating a Prospecting Phone Script and Elevator Speech
  • Tips for Managing Your Appointment Schedule
  • The Art of Qualifying Prospects
  • Setting Business Development SMART objectives
  • Marketing fundamentals
  • What is selling?
  • Attributes of a successful seller
  • Qualification: From lead generation and beyond
  • Selling product benefit

Training & Benefits

See this course training methodology, organisational impact, personal impact, and criteria for attendance.

Other Courses We Offer

We are a market leader and innovators in the development and implementation of training programs as well as a consulting service provider with seasoned professionals and well trained leaders.

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